Our summer campaign 'Find Your Perfect Escape' launched on 18 July 2023, promoting Aberdeen and Aberdeenshire to target audiences in the rest of Scotland and North & South-East England.
Over July and August, travel-inspired native articles were published in addition to some competition-specific features.
Digital adverts and site skins were also used and we also trialled a ‘newsjacking’ format to promote the competition.
The campaign was promoted through paid social adverts using inspirational imagery to drive awareness, site lands and leads which allowed us to re-market to our campaign audiences.