We believe that now is the time to take bold, confident steps in what is already a crowded promotional space, as destinations across the UK and beyond compete for a share of pent-up demand from potential visitors.
The sense of Aberdeen and Aberdeenshire being Scotland at its most majestic goes without saying for those of us who live here, but importantly it is a concept that has tested well among our target audiences, reflecting an understanding of our incredible coastline and landscapes, our unique architecture, and world class food and drink offering.
To further strengthen the destination message, we have produced what we are calling the 'Majestic Aberdeenshire Phrase Book', which is free for local businesses to use. Our destination message is so much stronger when we speak with one voice.
In this new phrase book, we have curated a selection of words and phrases that describe Aberdeen and Aberdeenshire, highlighting common themes that you may choose to adopt throughout your own marketing communications. When promoting your business to visitors, promoting the destination too can help turn interest into bookings.