Destination Sentiment Analysis

Destination Sentiment Analysis

What online destination content engage past/future visitors the most? What hashtags can you use to mirror those used by potential visitors to the region? What key themes are driving positive user conversations in each of our current destination strengths?

Our latest insights factsheet answers these questions and more. It's a must-read for all businesses actively using digital channels to reach and engage with your target audiences, providing practical takeaways for you to put into practice.

This work was commissioned by VisitAberdeenshire and undertaken at the end of 2021 by Glasgow-based Material.