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Research & Insights
This research draws out the key findings from an in-depth survey we conducted in early 2022 with our own leisure consumer database.
As an engaged audience, we were keen to explore their perceptions and understand how they think we compare to other destinations, both urban and rural, across the UK. Those that responded told us they enjoy sightseeing by car/coach/on foot, they also enjoy short walks and strolls, visiting historic houses/stately homes/castles and experiencing local food and drink when on holiday. We were happy to hear they believe our region is a good match for their favourite activities.
As with previous surveys, their top words to describe the region were “Beautiful”, “Friendly” and “Traditional”. For the rural parts of the region, “Breath-taking” was also a very popular description.
Click below to read the Factsheet and the more in-depth slide deck, where you will find the urban and rural destination comparator slides.
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