Mackie's "Taste of Summer" campaign 2022

Our "Taste of Summer" campaign which ran in summer 2022 built on the successful partnership between VisitAberdeenshire and Mackie's of Scotland. The overriding objective being to drive summer visits to, and spend within, Aberdeen and Aberdeenshire, and to increase awareness and sales of Mackie's of Scotland ice cream.

We carried out a post campaign survey with people who interacted with the campaign to find out what the campaign made people think, feel and do, both immediately on seeing the campaign and longer-term.

You can read the findings from the survey in our factsheet below.

Mackie's "Taste of Summer" campaign 2022

Mackie's "Taste of Summer" campaign 2022

Mackie's "Taste of Summer" campaign factsheet

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