Perceptions of Aberdeen and Aberdeenshire: Views from Scottish and north of England residents

This research summarises work we commissioned to explore perceptions and sentiment towards the region, particularly in these times of change.

Using focus groups in the central belt of Scotland and north of England we explored unprompted views of Aberdeen and Aberdeenshire, then gauged opinion once they understood the location, scale and geography together with imagery of the destination.

It’s a really interesting piece of work which has some key actions for businesses to take into their businesses. Having seen the imagery and hearing the descriptions, almost all the participants said “there’s more to the area than I expected”. Overall, the groups felt that the region was “rich in culture and heritage”, “beautiful” “traditional” yet ”also surprising”.

Click below to read the Factsheet, as well as a more detailed slide deck of results.

Perceptions of Aberdeen and Aberdeenshire: Views from Scottish and north of England residents

Perceptions of Aberdeen and Aberdeenshire: Views from Scottish and north of England residents

Factsheet

Full research results

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