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VisitAberdeenshire consumer research: preferences, motivations and perceptions

VisitAberdeenshire consumer research: preferences, motivations and perceptions

At VisitAberdeenshire we recognise the importance of exploring visitor intentions, behaviours and attitudes to help us further understand what motivates them and how they perceive our destination. Part of that recognition is our commitment to carrying out annual research with leisure visitors. Within this section you will find the results from both our 2024 and 2023 survey waves.

2024 annual consumer survey

2023 annual consumer survey

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