Value of Tourism in Aberdeen and Aberdeenshire

The figures shared here are the result of independent research conducted by Global Tourism Solutions, using the Scottish Tourism Economic Activity Model (STEAM).

This research helps identify the value of tourism to our area, by measuring tourism from the bottom up, based on a range of sources provided by Global Tourism Solutions and VisitAberdeenshire.

The results from this research directly inform the region’s Destination Strategy KPIs.