VisitAberdeenshire Presents... Marketing smarter - how we attract the right visitors and how you can too
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Are you looking to expand your customer base by tapping into the global travel market? The travel trade - intermediaries such as tour operators, wholesalers, travel agents and online travel agents - play a significant role in attracting visitors to Aberdeen and Aberdeenshire.
Whether you're just getting started with travel trade intermediaries or want to refine your approach, this Travel Trade Masterclass will help you reach a wider international audience.
This session is designed to help you develop and promote bookable products that appeal to travellers across the globe—by leveraging established distribution networks and industry partnerships.
You will learn about:
• The travel trade distribution network and how it connects your business to the rest of the world
• What travel trade intermediaries need from you
• Creating ‘travel trade bookable’ products that appeal to global markets
• How to take your product to market through the travel trade
• How to pitch successfully to travel trade partners
Date: Thursday 26 June 2025
Time: 9:30am - 2:30pm
Location: Maryculter House, South Deeside Road
Discover the potential of working with the travel trade for your business in this workshop designed to help you develop or refresh your knowledge and skills in promoting and selling your products through travel trade intermediaries.
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