Extend the visitor season with outdoor and adventure tourism

Unlock the potential of year-round adventure tourism with this engaging workshop delivered in partnership with VisitAberdeenshire and North East Adventure Tourism.

Designed for local tourism and hospitality businesses, this session will cover:

• How to extend the visitor season by tapping into the winter experiences market such as skiing, hiking, mountain biking, water sports and dark sky tourism
• Understand the needs and profiles of the winter adventure traveller
• Practical ways to tailor your offering and develop products to convert day visitors into overnight stays

The workshop will share real business case studies, highlight key sporting events and seasonal opportunities and outline how to get involved with regional initiatives.

Adventure tourism does not stop when summer ends. There is a captive audience ready to engage. Join us to position your business for year-round success.

Date: Wednesday 27 May

Time: 10am - 12pm, followed by optional networking lunch

Venue: To be announced