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Meet the Team

Discover the teams behind VisitAberdeenshire and how they support the region’s visitor economy.

Meet the teams

VisitAberdeenshire’s work is shaped around four key areas; Marketing, Insights and Evaluation, Tourism Development and Corporate Services, all guided by customer, market and industry insight.

Together, our teams promote the North-east of Scotland and support the region’s tourism businesses to thrive, meet the teams below.

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Marketing 

The Marketing team promotes the North-east of Scotland as a must-visit destination, creating inspirational campaigns that highlight the region’s unique experiences. They deliver content across multiple channels, including email, website and social media platforms such as Facebook, Instagram and TikTok, while partnering with like-minded brands to amplify the region’s story. Their work helps attract visitors, support local businesses and raise the profile of Aberdeen and Aberdeenshire across the UK.

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Insights and Evaluation 

The Insights and Evaluation team leads on research and data analysis across VisitAberdeenshire. They manage projects that gather and interpret market intelligence, supporting internal decision-making and helping partners understand tourism trends. By sharing insights publicly, the team positions VisitAberdeenshire as a thought leader in the region’s visitor economy.

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Our Team

Gemma Laing 029

Gemma Laing

Advertising Executive

Nikki Walters 016

Nikki Walters

Partnership Manager

Kayleigh Mc Leish 48

Kayleigh Mcleish

Tourism Development Manager

Viktoriia Kuzienkowa 002

Viktoriia Kuzienkova

Business Events Executive

Chris Foy 38

Chris Foy

Chief Executive

Alanna Fowler 013

Alanna Fowler

Travel Trade & Incentive Executive

Jaden Lumsden 011

Jaden Lumsden

Business Events Sales Executive

Laura Wilson 005

Laura Wilson

Head of Aberdeen Convention Bureau

Maryn Grieve 016

Maryn Reid

Digital Marketing Executive

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Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.

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