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Consumer Insights
VisitAberdeenshire Marketing Campaign Results
VisitAberdeenshire is committed to evaluating activity on an ongoing basis to help find out whether they achieved what they set out to do. Perhaps you're keen to read about the performance of our marketing campaigns, and the ways in which they change how people think and feel about the destination, and crucially, what actions they take having seen our campaigns?
VisitAberdeenshire Consumer Research
In this ever-changing world, it is vital to track changing behaviours, motivations and preferences, and also attitudes to Aberdeen and Aberdeenshire. VisitAberdeenshire's rich annual consumer research captures the views of 1,600 people from across the UK.
Sector Specific Insights
This consumer insights section focuses on any sector specific research VisitAberdeenshire has commissioned or being involved in, for example adventure tourism.
Broader Industry Insights
For a wider view of visitor trends across Scotland and the UK, VisitScotland and VisitBritain provide excellent resources and research. Their insights complement our local data, helping you understand national patterns, emerging markets, and overall tourism performance beyond Aberdeen and Aberdeenshire.
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Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.
