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Travel Trade Support
Working with the Travel Trade
VisitAberdeenshire’s Travel Trade Ready Programme helps local businesses connect with the travel trade and reach new markets. Through practical webinars and workshops, you’ll learn what travel trade buyers look for, how they work, and how to create products that appeal to them.
How we engage with the Travel Trade
We actively promote Aberdeen and Aberdeenshire to key travel trade partners, from specialist golf tour operators to cruise excursion companies, encouraging them to feature our destination in their itineraries.
Our team meets buyers at major trade shows, hosts familiarisation (FAM) visits, and highlights local experiences that match their clients’ needs. If you have a travel trade friendly product, you can be involved where relevant by hosting visits on a complimentary or subsidised cost basis.
Your guide to working with the travel trade
Use the Travel Trade Toolkit below for a straightforward introduction to the opportunities available to Aberdeen and Aberdeenshire’s tourism businesses, enabling you to grow your business through working with the national and international travel trade.
Cruise market opportunities
If you already have a travel trade product, you may be able to adapt this for the cruise market, a significant area of growth for the region. Explore our Cruise Ready Toolkit to see if this is the right fit for your business.
Cruise Ready Toolkit
Golf market opportunities
Aberdeen and Aberdeenshire is an attractive choice for international golf tour operators, with our world-class links as well as parkland courses, quality accommodation and experiences from castles and whisky to local food. Read our Golf support page for pointers on reaching new audiences and capatalising on this area of growth.
Speak to our Tourism Development Team
If you would like to develop a travel trade product, or discuss marketing your existing travel trade products, please use the link below to contact us.
VisitScotland Travel Trade Support
VisitScotland's Support Hub offers a range of guidance on working with the travel trade.
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