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Sponsorship & Corporate Partners

Sponsorship & Corporate Partners

Name: VisitAberdeenshire
Price range: $

We collaborate with businesses that share our passion for the North-east, creating bespoke partnerships that support tourism growth, wellbeing and local impact.

Working together for the North-east of Scotland

Join us in championing the North-east. Our bespoke partnerships with like-minded businesses support tourism, community wellbeing, and local impact through sponsored programmes and events.

Our partnership approach

Ideal partners for VisitAberdeenshire are businesses that share our values, ethos, and vision, with a passion for shaping the future of the North-east and enhancing the visitor and community experience today. Each partnership is bespoke, crafted to deliver maximum mutual value and meaningful impact.

The partnership proposal is designed to deliver clear business benefits:

Increasing your brand profile in a distinctive way, reaching new audiences across the city, shire, and beyond.
Highlighting your ESG credentials while supporting a thriving, diversified local economy.
Celebrating your brand’s heritage and connection to the region where we live, work, and play.
Engaging staff and customers through deeper knowledge, pride, and a shared sense of belonging to the North-east.
Connecting with potential new customers through our programmes and event networks.
Leveraging the reach of our consumer and industry websites and social media channels to elevate your brand.

Sponsorship opportunity examples

Programme: Travel Trade Ready

The Travel Trade Ready programme supports tourism businesses across Aberdeen and Aberdeenshire to grow by working with national and international travel trade. Through masterclasses, one-to-one sessions, and practical workshops, participants gain insight into what buyers are looking for and how to develop trade-ready products.

Businesses completing the programme are featured in our Travel Trade Product Guide, with access to a Travel Trade Toolkit to support ongoing development.

Partner Benefits Linked to Programme Sponsorship

Access to the diverse businesses in each programme cohort.
Opportunities to promote your services to workshop attendees.
Branding on all external communications for the programme across media platforms.
Strategic branding on the Travel Trade section of our website, Toolkit, Guide, and related updates.
Presence on the VisitAberdeenshire Partnerships page.
Networking opportunities with 60+ programme alumni.
Support local SMEs in the North-east tourism sector, boosting business reach nationally and internationally.
Contribute to a stronger, more diverse local economy and thriving tourism businesses.
Align with staff wellbeing and belonging initiatives, including opportunities for VA-led staff sessions and curated content.

Annual Consumer Research Sponsorship

Each year, VisitAberdeenshire conducts a survey of 1,600 UK residents to understand visitor motivations, preferences, and perceptions of the region. The insights help inform our strategy and support local tourism businesses with data on holiday types, activities, inspiration sources, and the region’s appeal compared to other destinations.

Every second year, we run a parallel survey with our engaged consumer database to compare results, with findings shared internally and with tourism businesses via reports and deep-dive webinars.

Partner Benefits Linked to Programme Sponsorship

Strategic branding on survey outputs, reaching 1,600 respondents and our wider consumer database.
Option to include up to 3 bespoke questions (subject to timing).
Branding on presentation materials, feedback sessions, and optional deep-dive webinars.
Presence on the Consumer Survey landing page and VisitAberdeenshire Partnerships page.
Association with robust, insight-driven consumer research.
Alignment with staff wellbeing and belonging initiatives, with opportunities for VA-led sessions and curated content.
Support local businesses and contribute to a stronger, more diverse regional economy.

In-kind partnerships

We work with local businesses that provide hospitality, transport, experiences, or gifts for campaign prize draws, familiarisation trips, and events. These partnerships help us showcase your business while supporting VisitAberdeenshire’s marketing initiatives and campaigns.

Interested in partnering with us?

To explore sponsorship or bespoke partnership opportunities with VisitAberdeenshire, get in touch with our Partnerships Manager, Nikki Walters, who can guide you through the options and help tailor a programme to suit your goals and budget.

Email Nikki Walters

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