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Sponsorship & Corporate Partners
Working together for the North-east of Scotland
Join us in championing the North-east. Our bespoke partnerships with like-minded businesses support tourism, the wider visitor economy, community wellbeing, and local impact through sponsored programmes and events.
Each year we deliver and support a series of programmes and events across the region, bringing together businesses, stakeholders and industry leaders, whilst growing international cruise arrivals at Aberdeen South Harbour continue to increase the regions international visibility.
Our partnership approach
Ideal partners for VisitAberdeenshire are businesses that share our values, ethos, and vision, with a passion for shaping the future of the North-east and enhancing the visitor and community experience today. Each partnership is bespoke, crafted to deliver maximum mutual value and meaningful impact.
The partnership proposal is designed to deliver clear business benefits:
- Increasing your brand profile in a distinctive way, reaching new audiences across the city, shire, and beyond.
- Highlighting your ESG credentials while supporting a thriving, diversified local economy.
- Celebrating your brand’s heritage and connection to the region where we live, work, and play.
- Engaging staff and customers through deeper knowledge, pride, and a shared sense of belonging to the North-east.
- Connecting with potential new customers through our programmes and event networks.
- Leveraging the reach of our consumer and industry websites and social media channels to elevate your brand.
Current sponsorship opportunities
| Volunteer recognition event sponsorship | Each year, the Welcome to Aberdeenshire volunteers provide a warm welcome to thousands of cruise visitors arriving into Aberdeen, helping create positive first impressions of the city and region. In 2026, a team of 42 volunteers is expected to contribute around 1,500 hours supporting cruise arrivals and enhancing the visitor experience. Our annual Volunteer Recognition Event celebrates this contribution and brings together volunteers, tourism businesses, CruiseAberdeenshire partners and local stakeholders. Sponsorship offers an opportunity to support a valued community initiative while demonstrating your organisation's commitment to tourism, volunteering and civic pride. |
| Aberdeen Ambassador Awards sponsorship | The Aberdeen Ambassador Awards celebrate the academics, clinicians, researchers and industry professionals who help attract conferences and business events to Aberdeen and Aberdeenshire, generating economic impact, knowledge exchange and international profile for the region. Delivered by Aberdeen Convention Bureau, the awards bring together an influential audience from academia, healthcare, industry and the public sector. Sponsorship provides an opportunity to align your organisation with innovation, collaboration and excellence while supporting the continued growth of Aberdeen and Aberdeenshire as a leading business events destination. |
In-kind partnerships
We work with local businesses that provide hospitality, transport, experiences, or gifts for campaign prize draws, familiarisation trips, and events. These partnerships help us showcase your business while supporting VisitAberdeenshire’s marketing initiatives and campaigns.
Interested in partnering with us?
To explore sponsorship or bespoke partnership opportunities with VisitAberdeenshire, get in touch with our Partnerships Manager, Nikki Walters, who can guide you through the options and help tailor a programme to suit your goals and budget.
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