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Industry Insights
Regional Tourism Insights & Economic Analysis
Alongside understanding consumer demand, it is valuable to explore current industry performance and emerging trends within the tourism sector. These insights can help you make informed decisions, identify opportunities for growth, spot potential gaps in the market, and provide evidence to support future investment.
Value of Tourism in Aberdeen & Aberdeenshire
This page provides the latest tourism performance results for Aberdeen and Aberdeenshire, offering an overview of visitor volumes, economic impact, and employment supported by the sector. The insights presented here are drawn from independent research using the Scottish Tourism Economic Activity Model (STEAM), helping to show the value of tourism to the region and inform the Destination Strategy’s key performance indicators.
Business Survey Results - March 2026
Read the results from our business survey carried out in February. A strong sample (116 diverse businesses) shared insights on enquiries and bookings for March to August. Respondents also ranked supply side and demand side barriers giving us clear feedback on the challenges being faced now and into the 2026 summer season.
Accommodation Stock in Aberdeen and Aberdeenshire
Get an up-to-date picture of Aberdeen and Aberdeenshire’s accommodation landscape with our latest audits. Explore detailed breakdowns of room stock, property types and regional trends to support planning, marketing, investment and event decision-making across the visitor economy.
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Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.
