Digital Marketing

Master Digital Marketing for Tourism Businesses

Digital marketing plays a vital role in attracting visitors, building awareness, and growing tourism businesses across Aberdeen and Aberdeenshire.

This page brings together a range of free resources and training designed to help you develop your digital skills and make the most of your online presence.

Explore our bitesize webinars, watch past sessions, discover useful marketing tools, and access additional support from trusted partners including Business Gateway Aberdeen and VisitScotland.

Bitesize Training Videos

We are pleased to introduce four bitesize digital marketing training videos, created to help tourism and hospitality businesses strengthen their online presence and marketing skills.

In today’s competitive tourism landscape, understanding digital marketing is essential. These short and practical sessions, each lasting between 30 and 50 minutes, are designed to fit easily into your schedule while providing valuable, actionable insights.

Each video focuses on a key area of digital marketing and offers clear guidance on how to apply these techniques to attract visitors, engage audiences, and grow your business.

Explore the training topics below and let NSDesign guide you through the fundamentals of digital marketing, from strategy and social media to content creation and analytics, all tailored to the needs of tourism businesses across Aberdeen and Aberdeenshire.

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Bitesize Training Videos

Artificial Intelligence (AI) for Tourism Businesses

A practical overview of the growing range of artificial intelligence tools that can be utilised by tourism businesses for marketing purposes.

Content Planning, Creation and Scheduling for Tourism Businesses

A guide covering the importance of producing great marketing content and how business can plan, create and schedule for maximum impact.

Search Engine Optimisation (SEO) for Tourism Businesses

An overview of the factors related to Search Engine Optimisation (SEO) to help boost Google rankings.

Blogging for Tourism Businesses

How to enable businesses to start writing a blog that delivers value.

Artificial Intelligence (AI) for Tourism Businesses
Artificial Intelligence (AI) for Tourism Businesses
Content Planning, Creation and Scheduling for Tourism Businesses
Content Planning, Creation and Scheduling for Tourism Businesses
Search Engine Optimisation (SEO) for Tourism Businesses
Search Engine Optimisation (SEO) for Tourism Businesses
Blogging for Tourism Businesses
Blogging for Tourism Businesses

Swipe left or right to see more items

Digital Marketing Webinars

Got a bit more time? Why not check out one of our longer, more in depth past webinars on digital marketing

Watch our webinars

Free Digital Marketing Tools for Tourism Businesses

1. Google Tools

  • Google Business Profile
    Ensure your business appears accurately on Google Maps and Search, and manage reviews and updates.
  • GA4
    Track website visitors, understand where your traffic comes from, and identify what content performs best.
  • Google Search Console
    Monitor your website’s search performance and fix issues that affect visibility.

2. Content and Design Tools

  • Canva
    Create engaging social media graphics, posters, and marketing materials using customisable templates.
  • VisitAberdeesnhire Content hub
    Access free, high-quality images and videos of the destination for use in your marketing materials and website.
  • ChatGPT
    Generate ideas for blog posts, social captions, and email content. Always review and edit for your brand’s tone and accuracy.

3. Social Media and Scheduling

  • Meta Business Suite
    Manage your Facebook and Instagram pages, schedule posts, and access performance insights.
  • Sprout Social
    Schedule posts across multiple platforms and review analytics from one dashboard.
  • Hootsuite
    Save time and reduce your workload by bringing social media scheduling, engagement, planning, and analytics to one tab.

4. SEO and Online Visibility

  • Ubersuggest
    Discover keywords, monitor competitors, and track your search rankings.
  • AnswerThePublic
    Find popular search questions and topics to inspire your website and blog content.
  • Yoast SEO
    Optimise your web pages and blog posts to improve your search performance on Google.

Further Digital Marketing Support

Business Gateway Aberdeen

For tailored digital marketing advice and one-to-one support, visit Business Gateway Aberdeen.

Their team provides free guidance and training to help North East businesses strengthen their online presence and marketing skills.
Support includes:

  • Expert advice on social media, SEO, and content marketing
  • Free workshops and webinars focused on business growth and digital tools
  • Access to online resources and practical templates

Business Gateway advisers can help you create an effective digital strategy and connect you with wider business support networks.

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VisitScotland

VisitScotland also offers a wide range of resources to help tourism businesses improve their digital marketing performance.

Their online guides and toolkits cover topics such as:

  • Building a strong digital presence for your tourism business
  • Using social media to inspire visitors and drive bookings
  • Creating engaging content that showcases your destination or experience
  • Understanding analytics and online performance

VisitScotland’s digital marketing advice is designed specifically for tourism operators and can help you attract more visitors and convert online interest into real-world bookings.

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Sign-up

Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.

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