Travel Trade Masterclass

Are you looking to attract more international visitors and generate new bookings through tour operators, travel agents or cruise partners?

Join us for a practical Travel Trade Masterclass designed to help tourism and hospitality businesses in Aberdeen and Aberdeenshire understand how the travel trade works – and how to work with it confidently and successfully.

Travel trade intermediaries play a key role in bringing visitors to the region. This session will help you understand what they look for, how to prepare your business to be travel‑trade ready, and how to take your product to market.

Whether you’re new to the travel trade or haven’t yet formalised your offer, this workshop will give you clear, actionable insight.

You’ll learn how to:

• Understand the travel trade distribution network and how it connects you to international markets
• Create bookable, commissionable products that appeal to global visitors
• Meet the needs and expectations of different travel trade intermediaries
• Access the cruise market through travel trade channels
• Pitch your business clearly and confidently to potential trade partners

By the end of the day, you’ll have a clearer understanding of whether the travel trade is right for your business, and the practical next steps to get started or grow existing relationships.

This event is suitable for Tourism and hospitality businesses based in Aberdeen and Aberdeenshire.

Places are limited. Register now to secure your spot.

Date: Tuesday 9 June

Time: 9:30am - 3pm

Venue: The Aberdeen Altens Hotel, Souterhead Road, Aberdeen, AB12 3LF