VisitAberdeenshire Presents... The latest regional insights

In this session, we will share the volume and value headlines from the 2025 STEAM* report, which measures the economic impact of tourism. Find out how many visitors came to the region, how long they stayed and what they spent. Looking more broadly, we'll also explore the latest findings from the Domestic Sentiment Tracker.

*STEAM stands for Scottish Tourism Economic Activity Model and measures the value of tourism from the bottom up, through its use of local supply side data and tourism performance and visitor survey data collection.”

Date: Tuesday 26 May

Time: 10am - 10:45am

Location: Zoom