Customer and Market Insights Webinars

During this webinar with David Edwards of Scattered Clouds, we explored recent trends in both inbound and domestic tourism and looked ahead to prospects for the remainder of 2024.

We took stock of factors likely to shape demand such as the economic landscape, connectivity and consumer attitudes towards holidays. This was done with reference to wide range of data sources including research recently commissioned by VisitAberdeenshire to better understand the behaviours and perceptions of potential domestic visitors to the region.

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This was the first in a series of 3 webinars, about how using Customer Insights can help to grow a business. The series covered:

1. Gathering information about your customers
2. Analysing the information you have gathered
3. Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight provided businesses with practical tools and ideas on how to gather rich and meaningful information about customers that can then be analysed and applied to grow a business.

This was the second in a series of 3 webinars, about how using Customer Insights can help to grow a business. The series covered:

1. Gathering information about your customers
2. Analysing the information you have gathered
3. Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight showed businesses how to sort and analyse the various types of customer information that has been gathered in readiness for interpretation, including practical advice on how to analyse the data in order to maximise its application to shape business decisions.

This was the final webinar in the series of 3, about how to use Customer Insights to grow your business. The series covered:
1 gathering information about your customers
2 analysing the information you have gathered
3 Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight showed businesses how to apply the findings of their Customer Insight activity to inform business decisions. This session was for accommodation businesses.

This was the final webinar in a series of 3, about how to use Customer Insights to grow your business. The series covered:
1 gathering information about your customers
2 analysing the information you have gathered
3 Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight showed businesses how to apply the findings of their Customer Insight activity to inform business decisions. This session is customised for visitor attractions, experiences, tours, activity providers, restaurants

More than ever, it is crucial to use customer and market insights in business decision making. In this webinar we were joined by 56 Degree Insight to launch a new 'best practice guide', which we have commissioned, covering all aspects of insights and data collection – why it’s worthwhile, how it can help, techniques you can use, secondary sources of data available and questionnaire templates you can apply to your business.

You can download the manual here: https://industry.visitabdn.com/home/insights/how-to-make-better-use-of-your-customer-and-market-insights/

In today’s fast changing environment,  markets and customer behaviours are continually changing. This webinar, presented by RedKite Innovations, focused on how to identify, understand and reach your target markets using a structured approach and specific tools created for this programme. 

If you would like to find out more, please see our 'Toolkits' section for this and more individual canvases. You can view these here: https://industry.visitabdn.com/home/business-support/toolkits/business-growth-canvas-videos/

VisitAberdeenshire commissioned research in 2020, to deepen our understanding of the adventure tourism market, what would motivate them to choose the North-East for adventure tourism breaks and how best to communicate with this market in future campaigns. This webinar focused on the outcome of this research.

A key finding from the research was: when prompted with a short description and some images, 85% of the sample stated Aberdeenshire was appealing as an adventure tourism destination, highlighting the real opportunity for the region.

Further information from the research, to help you and your business to hone in on profiles that are of most relevance to you, including market profiling and pen portraits of 8 different types of adventure tourism customers can be found here: https://industry.visitabdn.com/home/insights/adventure-tourism-insights