Customer and Market Insights Webinars

During this webinar with David Edwards of Scattered Clouds, we explored recent trends in both inbound and domestic tourism and looked ahead to prospects for the remainder of 2024.

We took stock of factors likely to shape demand such as the economic landscape, connectivity and consumer attitudes towards holidays. This was done with reference to wide range of data sources including research recently commissioned by VisitAberdeenshire to better understand the behaviours and perceptions of potential domestic visitors to the region.

Made on Filmora

What does the ideal UK holiday look like for the domestic traveller? Where do visitors source inspiration once in destination? Hot off the press, we share new insights based on research commissioned by VisitAberdeenshire late last year.

This webinar answers the burning questions on the motivators and driving factors for domestic travellers in 2023. David Edwards from Scattered Clouds turns data into practical insights, helping to inform your messaging and target the right markets.

This webinar provides the latest insights on market behaviours and attitude to UK travel for the year ahead, and what they mean for your business and the wider region.

This webinar originally took place on Monday 20 February. 

This video was made on Filmora.

In this webinar we welcomed back Jim Eccleston and Duncan Stewart of 56 Degree Insight who instigated the Scottish Tourism Index and which tracks Scottish consumer opinion and behaviours when it comes to holidays. Now undertaken on a quarterly basis, it also has a wider focus. The session looked at the results of the latest wave and includes answers to questions around how Scottish tourism has performed in 2022 and what the prospects are for 2023. With the current cost of living crisis, there was a major focus on how rising costs are impacting on Scottish residents’ holiday intentions for the rest of 2022 and looking forward to 2023.

This webinar took place on Tuesday 15 November 2022. 

This was the first in a series of 3 webinars, about how using Customer Insights can help to grow a business. The series covered:

1. Gathering information about your customers
2. Analysing the information you have gathered
3. Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight provided businesses with practical tools and ideas on how to gather rich and meaningful information about customers that can then be analysed and applied to grow a business.

This was the second in a series of 3 webinars, about how using Customer Insights can help to grow a business. The series covered:

1. Gathering information about your customers
2. Analysing the information you have gathered
3. Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight showed businesses how to sort and analyse the various types of customer information that has been gathered in readiness for interpretation, including practical advice on how to analyse the data in order to maximise its application to shape business decisions.

This was the final webinar in the series of 3, about how to use Customer Insights to grow your business. The series covered:
1 gathering information about your customers
2 analysing the information you have gathered
3 Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight showed businesses how to apply the findings of their Customer Insight activity to inform business decisions. This session was for accommodation businesses.

This was the final webinar in a series of 3, about how to use Customer Insights to grow your business. The series covered:
1 gathering information about your customers
2 analysing the information you have gathered
3 Using the insights to inform business decisions

In the webinar, experts from 56 Degree Insight showed businesses how to apply the findings of their Customer Insight activity to inform business decisions. This session is customised for visitor attractions, experiences, tours, activity providers, restaurants

More than ever, it is crucial to use customer and market insights in business decision making. In this webinar we were joined by 56 Degree Insight to launch a new 'best practice guide', which we have commissioned, covering all aspects of insights and data collection – why it’s worthwhile, how it can help, techniques you can use, secondary sources of data available and questionnaire templates you can apply to your business.

You can download the manual here: https://industry.visitabdn.com/home/insights/how-to-make-better-use-of-your-customer-and-market-insights/

In today’s fast changing environment,  markets and customer behaviours are continually changing. This webinar, presented by RedKite Innovations, focused on how to identify, understand and reach your target markets using a structured approach and specific tools created for this programme. 

If you would like to find out more, please see our 'Toolkits' section for this and more individual canvases. You can view these here: https://industry.visitabdn.com/home/business-support/toolkits/business-growth-canvas-videos/

In February 2022, VisitAberdeenshire carried out research with a sample of its leisure consumer database.

This webinar shared some of the main findings, including:
- the activities they like to prioritise when on a holiday/short break and the extent to which they perceive Aberdeen and/or Aberdeenshire offers these;
- what are the key information sources they turn to when planning their holidays and short breaks; and
- which keywords they believe best and least describe both Aberdeen and rural Aberdeenshire.

This webinar, delivered jointly by VisitAberdeenshire and Scattered Clouds, provided up-to-date insights on what our potential visitors are thinking right now as they plan their return to travelling.

VisitAberdeenshire commissioned research in 2020, to deepen our understanding of the adventure tourism market, what would motivate them to choose the North-East for adventure tourism breaks and how best to communicate with this market in future campaigns. This webinar focused on the outcome of this research.

A key finding from the research was: when prompted with a short description and some images, 85% of the sample stated Aberdeenshire was appealing as an adventure tourism destination, highlighting the real opportunity for the region.

Further information from the research, to help you and your business to hone in on profiles that are of most relevance to you, including market profiling and pen portraits of 8 different types of adventure tourism customers can be found here: https://industry.visitabdn.com/home/insights/adventure-tourism-insights