Escape to the City
3 August 2022
A stand-alone city campaign, supported by the VisitScotland Destination Marketing Fund continues the 'Above and Beyond' series as we encourage visitors to come and experience Aberdeen. The target audience has a broad age profile of 25 to 64, originating from the rest of Scotland (outwith Aberdeen/Aberdeenshire) and North England (south as far as Manchester).
Multi-channel digital marketing activity is live during August to reach audiences in contextually relevant environments, including paid social, digital display and through our website, social media channels and e-newsletters. Each avenue incorporates stunning photography and our signature fly-through film style to convey the majestic theme.