Escape to the City
3 August 2022
A stand-alone city campaign, supported by the VisitScotland Destination Marketing Fund continues the 'Above and Beyond' series as we encourage visitors to come and experience Aberdeen. The target audience has a broad age profile of 25 to 64, originating from the rest of Scotland (outwith Aberdeen/Aberdeenshire) and North England (south as far as Manchester).
Multi-channel digital marketing activity is live during August to reach audiences in contextually relevant environments, including paid social, digital display and through our website, social media channels and e-newsletters. Each avenue incorporates stunning photography and our signature fly-through film style to convey the majestic theme.
View the campaign landing page
All information is correct at the time of publishing, we recommend that you check opening times and information for individual places before visiting.