Destination: Delicious

Destination: Delicious

Our summer campaign was launched on 22 May 2024 in partnership with Loganair and Mackie’s, where audiences are invited to find their perfect pairing and ‘Discover Aberdeenshire’s sweet spots’.

Iconic locations throughout the region have been paired with a delicious Mackie’s ice cream flavour to create the perfect sweet spot­ including Aberdeen Beach and Madagascan Vanilla, and Pitmeddan Gardens and White Chocolate and Raspberry.

Targeted ads across Meta platforms are driving traffic to the landing page below, and gathering leads via a fun questionnaire that serves you up your ideal sweet spot pairing based on the answers you give. We will feature on ice cream packs during the summer months and consumers will be invited to enter a competition with fabulous prizes such as accommodation in Aberdeenshire, Loganair flights to Aberdeen and a years’ supply of Mackie’s ice cream. The campaign will also feature on Loganair’s digital boards at the entrance of Manchester, Birmingham, Norfolk, Newquay and Bristol airports.

The final closing date for the promotion is Sunday 26 January 2025.

Marketing campaigns 2