Consumer insights

Consumer insights

Here you will find information relating to our visitors, including who they are, when they visit and what they spend. Discover the activities they undertake, their perceptions of the destination and the changing trends influencing their behaviour and choices.

Where we can, we provide insights at a regional level, but some information sources relate to Scotland and UK-wide.

Caledonian Sleeper

Focus on: consumer preferences and motivations research 2023

Find your perfect escape

Mackie's "Taste of Summer" campaign 2022

Focus On: VisitAberdeenshire's Leisure Consumer Database

Adventure Tourism Insights

Perceptions of Aberdeen and Aberdeenshire: Views from Scottish and north of England residents

Destination Sentiment Analysis

VisitAberdeenshire's Rediscover Campaign

Our Local Consumers December 2020 Survey

VisitScotland - Inclusive tourism - Unlocking the potential

VisitBritain - Inbound market segments

VisitBritain - Inbound research statistics

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