Taste of Buchan celebrates third successful year supporting local food, businesses and future talent.
VisitAberdeenshire was delighted to support Taste of Buchan for the third consecutive year, continuing its partnership in a project that brings together local businesses, schools and the wider community to celebrate the region’s food and drink sector while providing valuable real-world experience for young people.
Collaborative working
The programme began in June 2025 with an introductory classroom session led by VisitAberdeenshire, where pupils were introduced to the structure of a curated event and the range of roles required to deliver them successfully.
The project continued throughout the academic year, including an away day team-building session at P&J Live in September. During this session, pupils worked collaboratively to develop event concepts, explore responsibilities and take part in an application and interview process for project roles.
Further classroom visits in November 25 and February 26 supported planning and preparation ahead of the main event, which took place on Thursday 26 February at the Palace Hotel, Peterhead.
Community support
Now in its third year, Taste of Buchan welcomed more than 500 members of the public, alongside a dedicated morning session attended by over 150 primary school pupils from four local schools.
Visitors had the opportunity to meet and purchase from a wide range of local producers and businesses including Summerhouse Drinks, Symposium, Longside Apiaries, Green Cocoa Team, Cols Baking Kits, Rora Dairy, D!p and Little Wren Bake Shed.
Positive feedback
Feedback from participating businesses highlighted the positive impact of the event, with comments noting strong footfall, a welcoming atmosphere and opportunities to connect with new customers.
Public feedback also reflected the event’s success, with visitors praising the organisation, variety of stalls and the opportunity to discover local suppliers in one place.
Most notably, pupils played a central role in delivering the event, demonstrating strong teamwork, professionalism and enthusiasm throughout.
Enabling the future workforce
Taste of Buchan continues to provide a strong example of how collaboration between education and industry can support skills development while strengthening awareness of the regions local food and drink offering.
VisitAberdeenshire is proud to continue supporting the initiative and to see the event grow year on year through partnership with schools, businesses and the local community.
Sign-up
Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.
