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Driving Growth in Golf Tourism
Golf courses in the region have an opportunity to tap into new markets by targeting golfers from the USA and Asia, where demand for links and championship courses is high.
Alternatively, parkland courses, could attract golfers from the UK and northern Europe by offering "golf and more" experiences, combining golf with whisky distillery visits and local cultural experiences.
To succeed with the golf travel trade, golf clubs should develop a clear business growth strategy with support from members and committees, focusing on attracting and retaining these new markets.
Reach new audiences
- Foster a welcoming customer experience with clear visitor information.
- Offer visitor packages for targeted times and dates.
- Ensure welcoming communication on your website and social media.
- Invest in high-quality imagery of the course and facilities.
- Collaborate with other clubs, accommodations, and attractions to enhance the offer.
- Participate in trade events like Scottish Golf Tourism Week.
- Ensure that your trade listing is up to date. Find your listing using the link below.
Scottish Golf Tourism and Visitor Strategy
VisitAberdeenshire’s development activity aims to address the actions outlined in the Developing our Destinations section of the Scottish Golf Tourism and Visitor Strategy by:
- Identifying market opportunities to reach a diverse range of golfer types
- Developing experiences
- Encouraging collaboration to increase the scope of golf product in the region
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