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Why advertise with VisitAberdeenshire
As the region’s official destination marketing organisation, VisitAberdeenshire connects your business with thousands of potential visitors actively planning their next adventure in the North-east of Scotland.
With over 85,000 monthly website sessions, a growing community of highly engaged social followers and a trusted reputation as the official voice for tourism in the region, we know how to reach the right audiences, on the right platforms, at the right time.
From display and newsletter advertising to sponsored content and social media campaigns, our team combines industry insight, digital expertise and regional knowledge to ensure your message stands out and drives real results.
Join a growing number of local businesses who are increasing visibility and bookings by partnering with VisitAberdeenshire and be part of the story that helps our unique region continue to thrive.
Promote your business with confidence
- Reach ready-to-travel audiences – over 113,000 monthly website views from visitors actively planning their trip.
- Engage with 100,000+ social followers – a highly interactive community across Facebook, Instagram, and TikTok.
- Connect through 131,000+ email subscribers – with an impressive 32% average open rate.
- Be seen on trusted platforms – feature with the official tourism organisation for Aberdeen and Aberdeenshire.
- Target the right audience – reach UK travellers already interested in exploring the North-east of Scotland.
- Get measurable results – campaigns informed by data to maximise your return on investment.
Reach people ready to attend
Whether it’s a festival, gig, theatre show, comedy night, Highland games or community performance, our What’s On Packages help your event stand out to an audience actively looking for things to do in Aberdeen and Aberdeenshire.
Free Ways to Promote Your Business
Take advantage of our complimentary promotion opportunities to increase your visibility. Add your business or event to our listings, tag us in your social media posts using our dedicate hashtags #VisitABDN or #BeautifulABDN.
You can list your business and offers free of charge by emailing the Tourism Development team at submissions@visitabdn.com. Once created, you’ll be able to manage your own listings and offers directly.
Marketing Resources
Use the content hub and access royalty-free images, videos, and music from VisitAberdeenshire to enhance your marketing. Plus, explore our phrasebook for words and phrases that capture the spirit of Aberdeen and Aberdeenshire, helping you bring the region to life across your own channels.
Interested in advertising with us?
To explore advertising solutions with VisitAberdeenshire, get in touch with our Advertising Sales Executive, Gemma Laing who can guide you through the options and help tailor a advertising package to suit your goals and budget or download our Advetising kit below.
What our clients say
Widened our reach and boosted website views
We wanted to align Meldrum House Country Hotel with Visit Aberdeenshire to widen the message about the hotel and their luxury dining domes. Whilst the hotel has a strong social media following and large database, reaching a new audience that may be looking to visit Aberdeenshire, proved to be invaluable with the two campaigns we ran. The results showed an increase in website views which were significantly up during the period of the campaign. It also escalated the domes into the 4th most viewed pages on analytics for the Meldrum House website.
Susan Blair, 24 Keys PR Agency on behalf of Meldrum House Country Hotel, 2025
The ‘What’s On’ section was an excellent fit for us
VisitAberdeenshire’s advertising packages have provided us with a targeted channel to promote events as diverse as Arenacross and Beyond Van Gogh to new audiences across Scotland and beyond. The ‘What’s On’ section was an excellent fit for us, as well as the adverts placed on VisitAberdeenshire's social channels.
Rob Wicks Managing Director, P&J Live, 2025
Through our campaigns we have seen spikes in website traffic and enquiries which helped sell out our events.
The social media advertising package was a great success, significantly boosting followers on Instagram and Facebook. We saw a worthwhile increase in engagement and bookings during and post campaign. VisitAberdeenshire made the process seamless with their helpful support and easy-to-follow content guide. Highly recommend.
Natalie Lockerbie Accommodation Manager, Braemar Cabins, 2024
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Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.
