Adventure Tourism: Meet ‘Phil’ and discover what drives adventure enthusiasts like him to visit the North-east

Join us for an engaging workshop that puts you in the boots of Phil, our adventure tourism persona. Discover what makes outdoor enthusiasts like him choose North-east Scotland for their next big escape and learn how to position your business to meet their needs. From insider insights shared by host venue, The Boat Inn, Aboyne, to hands-on strategies for marketing and collaboration, this session will be packed with ideas to help you tap into the growing adventure tourism market. Don’t miss the opportunity to better understand and target the adventure tourism segment.

Date: Wednesday 19 March

Time: 11am - 12:30pm, followed by a networking lunch. With arrival refreshments and networking from 10:30am

Location: The Boat Inn, Aboyne, AB34 5EL