Turning Food and Drink into Bookable Experiences

Today’s visitors don’t just want to eat and drink well — they want to experience the people, places and stories behind what they consume.

This practical webinar will show how even the smallest business can turn what they already do into a bookable, sellable visitor experience — using the Scotland Food & Drink Bookable Experiences Toolkit.

Whether you’re a producer, café, farm, accommodation provider or activity business, this session will help you build confidence, shape ideas and take realistic next steps.

What we’ll cover

- Food & Drink and the visitor economy

- Storytelling that attracts visitors

- Being visible and bookable online

You will also hear from a North-east business on how they engaged with the Scotland Food & Drink programme and used the toolkit to shape and strengthen its visitor experience offer.

What you’ll gain from attending

• Fresh ideas for creating or refining visitor experiences
• Greater confidence in telling your story and promoting what you offer
• Simple, manageable steps to become more visible and bookable
• Inspiration from a local business already on the journey

Join us to explore how your food & drink business can become an experience visitors remember — and book.

Date: Thursday 26 March

Time: 2:30pm – 4pm

Location: Zoom