Understanding the 2026 UK Traveller: Trends, Motivations & Market Opportunities

What does the ideal UK holiday look like for the domestic traveller? Where do visitors source inspiration before making travel decisions? What words/phrases do visitors most, and least, associate with the region?

Hot off the press, we share new insights based on research commissioned by VisitAberdeenshire late last year.

This 1-hour webinar will answer the burning questions on the motivators and driving factors for domestic travellers in 2026.

“Tourism is exciting, data often thought as dull, it doesn’t have to be that way! Scattered Clouds is all about transforming tourism sector data into insight” David Edwards.

Still not sure if this is for you? Here’s what people had to say about previous sessions with Scattered Clouds:

“As ever, super presentation from David - clear, concise and up to date.”

“David Edwards is an excellent speaker and provides detailed information in a clear, easily understood format.”

“David's presentation was excellent as always”

 “Very useful and engaging presentation”