Discover our new Phrase Book!

We have recently revamped our destination Phrase Book to help you have the most current themes and phrases to use in your own marketing at the tip of your fingers.


The Phrase Book offers a curated selection of words and phrases that describe Aberdeen and Aberdeenshire, highlighting common themes that you may choose to adopt throughout your own marketing communications. We know that our destination message is so much stronger when we speak with one voice and, when promoting your business to visitors, promoting the destination too can help turn interest into bookings.


The document is separated into themed sections to provide you with a range of key words to help re-invigorate your marketing communications and you can use it to find suitable words and phrases to add to your website text, social media posts and overall business narrative.


We hope this inspires your marketing and further develops what you offer your visitors.


Read the Phrase Book