Launch of new destination strategy: Framework for Growth 2022-2030

Last week VisitAberdeenshire launched the reassessment of the destination strategy for the North-east of Scotland, "Framework for Growth 2022-2030".


The ambition at the heart of the strategy is for the North-east to set the pace for tourism growth in Scotland, with visitors staying longer and spending more. It also aims to build on the North-east's reputation as a pioneer tourism business innovator and to be at the vanguard of delivering unique, high-quality experiences.


Recommendations follow extensive consultation earlier in 2022 that sought views on priorities from both private and public sectors, and then mapped those onto identifiable market trends. This publication, and future action plans, should provide a focus for investment and innovation by any organisation with an interest in the visitor economy in the North-east.


The next stage is to turn words into actions and we will be reaching out shortly with information on how you can contribute towards shaping the plans for identified enablers and driver.


You can view the strategy here.