VisitAberdeenshire invites locals to ‘Make a Day of It’ in Aberdeen with new campaign
19 September 2023
VisitAberdeenshire has launched a new campaign promoting Aberdeen to North-east residents, in a bid to celebrate the city this autumn.
‘Make a Day of It’ aims to inspire and enthuse people living in and around Aberdeen to explore the city deeper and extend visits beyond a lunch stop or shopping trip to include a day’s worth of activities.
VisitAberdeenshire’s multi-channel campaign – delivered in partnership with DC Thomson, and supported by the UK Shared Prosperity Fund - will feature radio adverts on Original 106, a pull-out supplement with the Press & Journal, online articles on the Press & Journal’s website, as well as inspirational content across print supplements including Your Life.
‘Make a Day of It’ this autumn is the first of four waves of Aberdeen-focused promotion, with further campaigns planned in 2024 and early 2025.
Chris Foy, CEO, VisitAberdeenshire, said: “We are inviting our fellow North-easterners to discover something new or rediscover a long-forgotten gem this autumn.
“The campaign celebrates what makes a day in Aberdeen a truly unique experience - from the city’s award-winning cultural attractions, excellent food and drink options to the wide-open spaces of our parks and beach.”
VisitAberdeenshire Board Member, Councillor Miranda Radley, said: “Aberdeen City Council is delighted to be supporting VisitAberdeenshire’s ‘Make a Day of It’ campaign – it’s a fantastic initiative to encourage locals from across the region to re-discover some hidden gems in our city.
“The campaign will help to bring people into the city centre which will in turn help boost the local economy which I’m sure will be welcomed by our city centre businesses.”
Aberdeen City Council’s Culture Spokesperson, Councillor Martin Greig said: “I am pleased to see the ‘Make a Day of It’ campaign aiming to encourage residents from across the North-east region to explore our city in greater detail. Our city has a lot to offer from some fantastic green spaces to historical buildings of interest.
“I look forward to hearing about VisitAberdeenshire’s future Aberdeen focussed campaigns in the months ahead.”