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Results from our latest business monitor (April 2024) can be found below. 61 businesses took the time to share their views on the past quarter (January to March), aswell as a look ahead to enquiries and bookings in the months ahead.
In terms of headlines, sentiment remains subdued, however optimism relating to the next three months is slightly more positive than at the start of the year, which is likely to be explained by the upcoming peak season. A variety of barriers to trading were cited for the most recent three months, but poor weather, anemic demand and rising costs were most prevalent. Looking ahead to the period April to June, businesses are more upbeat about the level of enquiries and bookings from overseas than from the domestic market.
A summary factsheet, together with a more detailed slide deck can be found below. We value your contributions and appreciate you taking the time to fill out the monitor. Look out for the next wave, which will be live early July.
As always, if you have any questions regarding our quarterly business monitor, or any insights activity at VisitAberdeenshire contact us on insights@visitabdn.com.
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