VisitAberdeenshire News - October 2025
Northern Nights are drawing closer!
Our winter campaign, Northern Nights, will launch in a few weeks’ time, designed to extend the season by attracting more visits both in the run up to, and especially after the festive period.
If you have an event to promote, whether it’s a Burns’ Night supper, a stargazing hike, a concert, or something in between please ensure that you submit your event listing to feature on the Northern Nights landing page. To enhance the profile of your listing please see the article below on advertising opportunities.
Festive Advertising Opportunities
Put your business in front of thousands of visitors actively planning their Christmas getaways, holiday celebrations, and New Year experiences. Our tailored advertising packages place your brand where it matters most across high performing digital channels with an engaged local and visitor audience. Whether you're promoting:
- Festive gifts
- Seasonal menus
- Party nights
- Winter experiences & offers
We’ll help your business shine this festive season. Spaces are limited, secure your campaign today!
Looking beyond Christmas? Please speak to Gemma Laing, Advertising Sales Executive about Northern Nights packages.
Travel Trade - Update
September was a packed month for Alanna Fowler, Travel Trade Executive, as she promoted Aberdeen and Aberdeenshire to key international markets. Alanna began the month at UKInbound Inspire 2025, held in London, where she had the opportunity to meet with buyers and suppliers each offering products to aid the promotion of inbound tourism to the UK. By attending, Alanna was able to secure meetings with 13 individual buyers and noted key requests for activities in winter travel, restaurant recommendations, and ways to learn more about Aberdeen and Aberdeenshire’s culture.
The following week, Alanna teamed up with Marlene Mitchell from Port of Aberdeen as CruiseAberdeenshire at Seatrade Europe in Hamburg. Together, they held 11 meetings with shore excursion companies and cruise lines. Key discussions centred on summer events during cruise calls and ideas to make popular attractions more immersive and exclusive for visitors. A highlight from Seatrade Europe was CruiseBritain being named Destination of the Year, a testament to the UK’s growing reputation for being welcoming and innovative in the cruise sector.
Upcoming VisitAberdeenshire Events
NEWS FROM OTHER ORGANISATIONS
EventScotland: National Events Programme – Funding Now Open!
The latest round of the National Events Programme (Round 55) is now open, offering funding opportunities for events taking place between 1 April – 31 December 2026. This funding is aimed at supporting the strategic development of live, public-facing sporting and cultural events outside of the Edinburgh and Glasgow areas. Event organisers can apply for funding between £5,000 and £25,000 to support the delivery of new, innovative projects or to enhance the strategic development of existing events. This is a fantastic opportunity for event organisers outside of Edinburgh and Glasgow to secure funding to help bring their events to life.
Applications Close: Wednesday, 22 October 2025 at 2pm – For events taking place 1 April – 30 September 2026
Wednesday, 14 January 2026 at 2pm – For events taking place 1 September – 31 December 2026
If your event is taking place in September 2026, you can choose to apply to either deadline, but not both.
Scottish Golf Tourism Awards 2026 – Entries Now Open!
Entries are now open for the Scottish Golf Tourism Awards 2026, celebrating excellence across Scotland’s golf tourism sector. From courses and hotels to unique experiences, these awards recognise the very best.
Don’t miss your chance to be recognised!
Sign-up
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