VisitAberdeenshire News - September 2025
Volume and value of tourism in the north-east: infographics now available
In recent months we’ve shared the big headlines, and more detailed slide decks for Aberdeen city, Aberdeenshire (excluding the city) and for the region as a whole. We know it’s vital for businesses to have these figures in an easy to digest, shareable format, so we’re happy to share that three infographics are now available on our website. We hope you will find these visuals easy to share and useful for benchmarking, and informing marketing and planning. To discuss these insights, contact our Insights & Evaluation Manager, Deirdre O'Donnell.
Aberdeen Convention Bureau – driving growth across the region
Offshore Europe may have just come to an end, but we continue to welcome delegates to business events in the region throughout the year. In 2024/25 the Aberdeen Convention Bureau worked with partners across the city to secure a pipeline of future conference business worth nearly ÂŁ60 million. This included World Agritourism Conference 2026, that will attract up to 1000 delegates, and European Association for Geoscientists and Engineers 2026, that will attract up to 6000 attendees.
With business event delegates spending up to ÂŁ700 per person per day in Scotland, this is a highly valuable sector, and a huge growth opportunity for the region. Â Whilst P&J Live is the flagship venue that has really put Aberdeen on the map since 2019, conference organisers are attracted by venues across the region, ranging from the Aberdeen Music Hall, to our Universities, and even Inverurie Academy.
Beyond the conferences themselves, organisers are wowed by our castles, galleries and wide open spaces for social programmes. Add a supply chain including caterers, transport providers, and AV specialists, and the positive impact of hosting business events is felt all across the North-east. The Aberdeen Convention Bureau is led by Laura Wilson who has 18 years of experience in the business events sector, supported by Rachel Mumford and Rebecca McIntyre.
Winter marketing through Northern Nights
Building on the success of our winter marketing campaign last year, we are preparing for the launch of our 2025/26 Northern Nights campaign. This year, we have successfully secured funding via the UK Shared Prosperity Fund to run an enhanced promotion for Aberdeen city in addition to the region-wide promotion.
The aim of the campaign is to highlight all of the sights and sounds of winter in the North-east, ranging from the dark skies, winter events, cosy escapes and unforgettable experiences. Whether you are a visitor attraction, accommodation provider or food and drink experience, there are ways for you to engage with the campaign and attract visitors during this time.
Our Tourism Development team are currently working with businesses by offering one-to-one advice sessions. If you are interested in creating a winter experience or would like to find out more, click below.
Sign-up
Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.
