- Home
- Value of Tourism
Value of Tourism in Aberdeen and Aberdeenshire
Latest Results
The region attracted almost 3.7 million staying visitors in 2024, up 16.9% on 2023.
Tourism directly employed 11,400 full-time equivalent jobs in 2024 across Aberdeen city and Aberdeenshire, an increase of 1.5% on 2023.
Aberdeen city and Aberdeenshire welcomed over 2.59 million day visitors, up 2.8% on 2023.
The economic impact of tourism in the region increased year-on-year to £1.27 billion in 2024, a growth of 2% over 2023.
The growth in visits is a clear indication that Aberdeen and Aberdeenshire is becoming an established destination for both leisure and conference visits. Our mission remains to attract more visitors who stay longer, spend more, and leave happier.
Explore the Results
You can read more about the results for the region as a whole, and also focus in on Aberdeen city and Aberdeenshire (excluding the city). Click below to find infographs and detailed slide decks, which show visitor footfall across the year.
Infographs
Slide decks
What is STEAM?
The figures shared here are the result of independent research conducted by Global Tourism Solutions, using the Scottish Tourism Economic Activity Model (STEAM) framework.
This research helps identify the value of tourism to the area, by measuring tourism from the bottom up, based on a range of sources provided by VisitAberdeenshire and Global Tourism Solutions.
The results from this research directly informs the region's Destination Strategy Key Performance Indicators.
Sign-up
Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.
