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Our Marketing Campaign Results
Understanding Campaign Results
At VisitAberdeenshire, we track the performance of our marketing campaigns to understand their real-world impact. From shifting perceptions of the destination to influencing visitor behaviour, our evaluations reveal what works, what resonates, and how our campaigns inspire people to explore Aberdeen and Aberdeenshire. Discover the results, insights, and key takeaways from our recent marketing activity.
Above and Beyond 2025
Discover how the Above and Beyond Spring 2025 campaign highlighted Aberdeen and Aberdeenshire as a must-visit spring destination. Explore key messaging around landscapes, outdoor adventures, culture, heritage, and local flavours, and see how the campaign raised awareness during the shoulder season while delivering high visitor satisfaction.
Northern Nights 2024/2025
In partnership with Caledonian Sleeper, the Northern Nights campaign showcased Aberdeen’s festivals and events alongside Aberdeenshire’s stargazing experiences. As VisitAberdeenshire’s first winter campaign, it aimed to boost visitation during a quieter season and successfully delivered strong visitor spend and satisfaction.
Adventure Awaits You 2023
Explore how VisitAberdeenshire’s adventure-focused campaign performed, including audience reactions and engagement. Discover which activities – from walking and birdwatching to wildlife experiences – inspired visitors to explore the region and book their breaks.
Mackies Taste of Summer 2022
Discover how VisitAberdeenshire’s summer campaign with Mackie’s of Scotland boosted visits, spending, and brand awareness. With a focus on foodie experiences, it was highly memorable – recalled by 76% of respondents.
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