Inclusive Tourism Webinars

An informative webinar with Tourism for All where we’ll explore the economic opportunity that being more accessible presents to businesses.

Around 9% of visitors to Scotland reported having a long-term health condition, impairment, or disability, and a similar proportion indicated they had specific access requirements. Source: Scotland Visitor Survey, 2023

That represents thousands of potential customers whose needs directly influence where they choose to visit, stay, eat and spend. Businesses that understand and respond to this demand are better positioned to attract and retain this valuable market segment.

First in our series of sensory awareness webinars with North-East Sensory Services, this webinar is a practical guide designed to help tourism and hospitality businesses build confidence in welcoming all customers. Discover the small changes that you can easily implement to engage with customers at each stage of their booking journey and feel empowered in your ability to provide an inclusive experience.

This webinar is part two in our series of sensory awareness webinars with North-East Sensory Services, and is a practical guide designed to help tourism and hospitality businesses build confidence in welcoming all customers. Discover the small changes that you can easily implement to engage with customers at each stage of their journey and feel empowered in your ability to provide an inclusive experience.

This webinar was designed to help attendees understand the benefits of inclusive tourism to their business, identify actions to improve customer service and enhance their information provision online. The webinar demonstrated good practice examples from both consumer and business perspectives.

For this session, we were delighted to be joined by Marina DiDuca, Inclusive Tourism Manager at VisitScotland and Carrie-Anne Lightley, Head of Marketing at AccessAble and one of the UK’s accessible travel bloggers.