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Marketing Campaign Partners

Promote your business, reach new audiences and highlight the North-east through trusted marketing opportunities.
Explore our marketing partnerships

Your customers are our customers

From driving sales to boosting brand visibility across the UK, VisitAberdeenshire is your partner in delivering measurable results through co-branded digital marketing campaigns. We’ve successfully collaborated with trusted brands including Mackie’s of Scotland, Loganair and Caledonian Sleeper, achieving strong engagement and impact.

Why partner with VisitAberdeenshire?

Our collaborative approach ensures your investment delivers measurable results and meaningful reach, supported by VisitAberdeenshire’s destination expertise and trusted brand reputation.

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What a collaborative campaign partnership delivers

  • Strategy & creative development – bespoke campaign planning aligned with your objectives.
  • Content production – engaging, high-quality assets designed to inspire action.
  • Media planning & activation – multi-channel delivery across owned, paid and earned platforms.
  • Performance reporting – detailed post-campaign evaluation with tailored insights.
  • Market insights – access to regional expertise and data-driven optimisation to maximise impact.
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Campaign partnership opportunities

Our campaign partnership tiers are designed to offer flexible opportunities that align with your marketing goals. Each level provides increasing visibility and impact, helping you reach engaged audiences through our trusted channels.

Headline partner - from ÂŁ10,000+ investment

For businesses looking for the highest level of campaign visibility, brand exposure and engagement.  Your investment includes:

Campaign exposure

  • Prominent partner status throughout the campaign
  • Inclusion across relevant paid campaign activity
  • Dedicated Meta advertising featuring your business or offer
  • Partner logo/name included in relevant campaign creative and digital assets, where format allows
  • Priority inclusion in VisitAberdeenshire-owned content supporting the campaign, where appropriate

Website presence

  • Featured partner placement on the campaign landing page
  • Featured business/offer/event on visitabdn website for duration of the campaign

Competition & lead generation

  • Opportunity to contribute a prize or offer to the competition
  • Access to campaign leads where participants have explicitly opted in to receive communications from your business

Reporting & insight

  • Full campaign performance report
  • Campaign insights and recommendations
  • Opportunity to include three questions in the post-campaign evaluation survey
Supporting partner - ÂŁ5,000+ investment

For businesses looking for meaningful campaign exposure and association with a major destination marketing campaign.  Your investment includes:

Campaign exposure

  • Inclusion in selected paid campaign activity
  • Inclusion in selected VisitAberdeenshire-owned content supporting the campaign, where appropriate

Website presence

  • Partner placement on the campaign landing page
  • Featured business/offer/event on visitabdn website for four weeks

Competition & lead generation

  • Opportunity to contribute a prize or offer to the competition
  • Access to campaign leads where participants have explicitly opted in to receive communications from your business

Reporting & insight

  • Campaign performance report relevant to your partnership
  • Key reach and engagement results
Associate partner - £2,500+ investment

For businesses looking to gain visibility through campaign activity and benefit from association with VisitAberdeenshire.  Your investment includes:

Campaign exposure

  • Inclusion in selected campaign activity
  • Brand/name inclusion within selected supporting digital assets, where appropriate

Website presence

  • Partner listing on the campaign landing page
  • Featured business/offer/event on visitabdn website for one week

Competition & lead generation

  • Opportunity to contribute a prize or offer to the competition
  • Access to campaign leads where participants have explicitly opted in to receive communications from your business

Reporting & insight

  • Summary campaign report highlighting key reach and engagement metrics
Campaign Management

Your partnership is fully managed by the VisitAberdeenshire marketing team.

We oversee:

  • Campaign strategy and planning
  • Creative development and campaign setup
  • Paid media planning, buying and optimisation
  • Audience targeting
  • Competition and lead-generation activity
  • Partner liaison and coordination
  • Campaign reporting and performance analysis
  • Post-campaign evaluation and insights

You bring your business and your offer. We bring the audience, campaign expertise and the marketing delivery.

Contact the VisitAberdeenshire marketing team today to find out more information or download our marketing partnerships pack below.

Explore our marketing partnerships

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