The 2027 UK Traveller: Trends, Motivations & Market Opportunities

Join us on Tuesday 2 February as we welcome back David Edwards of Scattered Clouds, one of the tourism industry’s most respected insights specialists, for a look at the trends, behaviours and motivations shaping UK travel in 2027

Combining the latest tourism and consumer insight with newly commissioned VisitAberdeenshire research, David will explore what is shaping travel decision in 2027, what visitors are looking for from their holidays, how they discover and choose destinations, and how Aberdeen and Aberdeenshire are positioned in an increasingly competitive marketplace.

Known for his ability to turn complex research into clear, practical insight, David will go beyond the headlines to highlight what the findings mean for tourism businesses and the destination as a whole, and where the opportunities lie for the year ahead.

Whether you’re looking to attract new visitors, refine your marketing, develop new products or better understand changing consumer expectations in general, this webinar will provide valuable insight to help inform and support your plans for 2027.

Date:Tuesday 2 February 2027

Time: 10am – 11am

Location: Zoom