Unlocking the Incentive Travel Market

Aberdeen and Aberdeenshire is a distinctive destination for incentive travel and it is a good time to explore how to capitalise on incentive groups coming to the region.

Incentive travel rewards employees or clients through memorable experiences, often incorporating networking and team building. This high-value market offers Aberdeen and Aberdeenshire tourism businesses opportunities to increase revenue and contribute to the visitor economy.

Part of our Travel Trade Ready Programme, this practical workshop will help you identify opportunities, develop bookable premium experiences and understand what destination management companies (DMCs) expect from local suppliers.

Hear practical insights from Gillian Rae, Account Director of Spectra in Scotland, one of the UK’s leading DMCs, alongside Laura Wilson and Alanna Fowler from Aberdeen Convention Bureau’s Incentive Team, who will explore local opportunities.

You’ll learn how to:

• identify opportunities in the incentive travel market;
• prepare for familiarisation trips and site visits;
• meet the needs of DMCs and their clients; and
• develop bookable products and itineraries.

Who should attend?

Travel trade-ready businesses with premium offerings, including accommodation and transport providers, visitor experiences, tour operators, venues, and golf courses or clubs.

Please note, this workshop is offered exclusively to hospitality and tourism businesses based in Aberdeen and Aberdeenshire.

This workshop will take place in a presentation format. There will be networking opportunities and potential for group work/break out discussions. More information on the structure of the workshop will be shared with registrants prior to the event, along with the delegate sign up list and venue accessibility. Presentation slides can be shared in advance in an accessible format upon request. WiFi will be available and log in details will be provided upon arrival at the venue. If there are any access requirements you would like us to be aware of, please provide details when completing your registration form. Any information given regarding personal access requirements will be used to inform access during the event. All information will be kept confidential and then securely deleted within 7 days post event.