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Latest insights into how people perceive our region

02/09/2022

By Deirdre O'Donnell

Our latest Factsheets summarise consumer research we carried out earlier this year. Discover the key findings from an in-depth survey conducted with our own leisure consumer database exploring their perceptions of the region and how they think we compare to other destinations. Our second Factsheet shares the results of focus groups we conducted in the central belt of Scotland and north of England exploring perceptions and sentiments towards the region.

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Launch of new destination strategy: Framework for Growth 2022-2030

26/08/2022

By VisitAberdeenshire

A bold and ambitious plan for growth in the tourism sector in Aberdeen and Aberdeenshire has been launched. Commissioned by VisitAberdeenshire on behalf of the tourism sector and supported by Scottish Enterprise, the Framework for Growth has assessed the achievements of the 2018 destination strategy and identified future trends and opportunities through to 2030.

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Tour of Britain window dressing competition

09/08/2022

By VisitAberdeenshire

Businesses in Aberdeen are invited to dress their windows with a cycling design or theme in the lead up to the Tour of Britain, which departs from Aberdeen on Sunday 4 September. Some great prizes are on offer for the best dressed windows!

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Escape to the City

03/08/2022

By VisitAberdeenshire

Our latest campaign, supported by the VisitScotland Destination Marketing Fund, encourages visitors to come and experience Aberdeen and all it has to offer.

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Meet the Business: Scottish Traditional Boat Festival

02/08/2022

By VisitAberdeenshire

Hear from Richard Thorne, Portsoy Community Enterprise, about the return of the Scottish Traditional Boat Festival to Portsoy in June. During the interview, Richard shares how they have worked with their suppliers and stallholders to make the festival more sustainable and how they have been using digital technology to make the festival more interactive and attract new audiences.

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Read the results from our July Quarterly Business Monitor

01/08/2022

By VisitAberdeenshire

Read the results from our latest Quarterly Business Monitor looking back at business performance between April and June and looking ahead at future enquiries and bookings.

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Join us at our Destination Strategy launch events

28/07/2022

By VisitAberdeenshire

A new destination strategy for Aberdeen and Aberdeenshire, the Framework for Growth, is now ready to launch. Join us at one of two launch events - one in-person and one online - to hear how your views have shaped a way forward for tourism in our region, the ambition for 2030 and learn how you can be involved.

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Coastal Communities Challenge Fund - new application round launched

19/07/2022

By VisitAberdeenshire

A new application round for the Coastal Communities Challenge has just launched and will be open for applications until Sunday 28 August.

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Stories from our Home

14/07/2022

By VisitAberdeenshire

We recently met with some of the captivating individuals of the North-east to hear their stories about their time in the region, the place they call home

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Meet the Business: Greyhope Bay

08/07/2022

By VisitAberdeenshire

Our new "Meet the Business" interview series kicks off with Fiona McIntyre, Managing Director and Founder of Greyhope Bay, which opened its doors in April. Fiona shares the ups and downs she faced during the course of the project, as well as the importance of community engagement and storytelling to bringing Greyhope Bay to life.

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