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Latest insights into how people perceive our region
02/09/2022
Our latest Factsheets summarise consumer research we carried out earlier this year. Discover the key findings from an in-depth survey conducted with our own leisure consumer database exploring their perceptions of the region and how they think we compare to other destinations. Our second Factsheet shares the results of focus groups we conducted in the central belt of Scotland and north of England exploring perceptions and sentiments towards the region.
Launch of new destination strategy: Framework for Growth 2022-2030
26/08/2022
A bold and ambitious plan for growth in the tourism sector in Aberdeen and Aberdeenshire has been launched. Commissioned by VisitAberdeenshire on behalf of the tourism sector and supported by Scottish Enterprise, the Framework for Growth has assessed the achievements of the 2018 destination strategy and identified future trends and opportunities through to 2030.
Tour of Britain window dressing competition
09/08/2022
Businesses in Aberdeen are invited to dress their windows with a cycling design or theme in the lead up to the Tour of Britain, which departs from Aberdeen on Sunday 4 September. Some great prizes are on offer for the best dressed windows!
Escape to the City
03/08/2022
Our latest campaign, supported by the VisitScotland Destination Marketing Fund, encourages visitors to come and experience Aberdeen and all it has to offer.
Meet the Business: Scottish Traditional Boat Festival
02/08/2022
Hear from Richard Thorne, Portsoy Community Enterprise, about the return of the Scottish Traditional Boat Festival to Portsoy in June. During the interview, Richard shares how they have worked with their suppliers and stallholders to make the festival more sustainable and how they have been using digital technology to make the festival more interactive and attract new audiences.
Read the results from our July Quarterly Business Monitor
01/08/2022
Read the results from our latest Quarterly Business Monitor looking back at business performance between April and June and looking ahead at future enquiries and bookings.
Join us at our Destination Strategy launch events
28/07/2022
A new destination strategy for Aberdeen and Aberdeenshire, the Framework for Growth, is now ready to launch. Join us at one of two launch events - one in-person and one online - to hear how your views have shaped a way forward for tourism in our region, the ambition for 2030 and learn how you can be involved.
Coastal Communities Challenge Fund - new application round launched
19/07/2022
A new application round for the Coastal Communities Challenge has just launched and will be open for applications until Sunday 28 August.
Stories from our Home
14/07/2022
We recently met with some of the captivating individuals of the North-east to hear their stories about their time in the region, the place they call home
Meet the Business: Greyhope Bay
08/07/2022
Our new "Meet the Business" interview series kicks off with Fiona McIntyre, Managing Director and Founder of Greyhope Bay, which opened its doors in April. Fiona shares the ups and downs she faced during the course of the project, as well as the importance of community engagement and storytelling to bringing Greyhope Bay to life.