Latest news

Following the launch in August of the Framework for Growth, a reassessment of the 2018 Destination Strategy, we are asking for your thoughts on how best to implement the priorities set out for the region through to 2030 and invite you to complete a survey which will be open until 10 October.

With only a week to go, food and drink producers across North East Scotland are preparing to throw their doors open to the public for this year’s Provenance Festival, which takes place across the region from Friday 30 September through to 9 October.

Our latest Factsheets summarise consumer research we carried out earlier this year. Discover the key findings from an in-depth survey conducted with our own leisure consumer database exploring their perceptions of the region and how they think we compare to other destinations. Our second Factsheet shares the results of focus groups we conducted in the central belt of Scotland and north of England exploring perceptions and sentiments towards the region.

A bold and ambitious plan for growth in the tourism sector in Aberdeen and Aberdeenshire has been launched. Commissioned by VisitAberdeenshire on behalf of the tourism sector and supported by Scottish Enterprise, the Framework for Growth has assessed the achievements of the 2018 destination strategy and identified future trends and opportunities through to 2030.

Businesses in Aberdeen are invited to dress their windows with a cycling design or theme in the lead up to the Tour of Britain, which departs from Aberdeen on Sunday 4 September. Some great prizes are on offer for the best dressed windows!

Our latest campaign, supported by the VisitScotland Destination Marketing Fund, encourages visitors to come and experience Aberdeen and all it has to offer.

Hear from Richard Thorne, Portsoy Community Enterprise, about the return of the Scottish Traditional Boat Festival to Portsoy in June. During the interview, Richard shares how they have worked with their suppliers and stallholders to make the festival more sustainable and how they have been using digital technology to make the festival more interactive and attract new audiences.

Read the results from our latest Quarterly Business Monitor looking back at business performance between April and June and looking ahead at future enquiries and bookings.

A new destination strategy for Aberdeen and Aberdeenshire, the Framework for Growth, is now ready to launch. Join us at one of two launch events - one in-person and one online - to hear how your views have shaped a way forward for tourism in our region, the ambition for 2030 and learn how you can be involved.

A new application round for the Coastal Communities Challenge has just launched and will be open for applications until Sunday 28 August.