Customer and Market Insights Webinar

Join us on as we welcome back David Edwards of Scattered Clouds to deliver this insightful webinar on market behaviours and attitudes to UK travel for the year ahead, and what they mean for your business and the wider region.

What does the ideal UK holiday look like for the domestic traveller? Where do visitors source inspiration before making travel decisions? What words/phrases do visitors most, and least, associate with the region? 

Hot off the press, we share new insights based on research commissioned by VisitAberdeenshire late last year. This 1-hour webinar will answer the burning questions on the motivators and driving factors for domestic travellers in 2026.