Customer and Market Insights Webinar

During this webinar with David Edwards of Scattered Clouds, we explored recent trends in both inbound and domestic tourism and looked ahead to prospects for the remainder of 2024.

We took stock of factors likely to shape demand such as the economic landscape, connectivity and consumer attitudes towards holidays. This was done with reference to wide range of data sources including research recently commissioned by VisitAberdeenshire to better understand the behaviours and perceptions of potential domestic visitors to the region.