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Sustainability Objectives
VisitAberdeenshire's sustainability objectives
The Destination Aberdeen & Aberdeenshire: A Framework for Growth 2022-2030 states that actions should be informed by and contribute towards net zero ambitions.
Within the sector, there are demand-side opportunities as sustainable travel becomes more of a priority among visitors and their agencies, and supply-side opportunities to support local businesses to improve their sustainable credentials and to meet demand.
Guiding responsible tourism
VisitAberdeenshire can play an effective role in addressing opportunities and challenges. To strengthen both what we do and what we say, we have developed seven sustainability objectives aligned with the UN Sustainable development goals to guide our work.
In house, VisitAberdeenshire will:
- Aim to reduce the carbon footprint impact of our business and strive for more efficient, greener and sustainable ways of working. For example, the VisitAberdeenshire office is based within P&J Live, the most sustainable venue of its type in the United Kingdom.
- Support employee health and wellbeing and aim to educate, improve and increase sustainability knowledge and awareness.
- Buy local where local delivers best value for money and procure goods and services as sustainably as possible.
- Support our community and engage with our local schools wherever possible to encourage sustainable growth within the next generation of the tourism and hospitality workforce.
Externally, VisitAberdeenshire will:
- Promote sustainability within the tourism and hospitality sector, encourage collaboration, inspire innovation and continuous improvement.
- Always look to promote sustainable experiences and travel to positively influence the actions of our visitors.
- Work with our stakeholders, suppliers and the wider tourism sector to make sustainable business simple.
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