This year's conference is centred around three key themes: "Our Visitors," "Our People and Businesses," and "Our Place," offering a comprehensive look at the opportunities and challenges facing North-east Scotland's tourism sector.
Our Visitors
You will gain insights on the latest trends in domestic and inbound markets, and learn how inclusive tourism can broaden your customer base. A dynamic panel discussion featuring experts from across the sector will explore visitor trends and expectations for 2025, providing invaluable strategies for your business.
Our People and Businesses
We’ll focus on the importance of staff wellness, engagement, and retention, and simple approaches you can implement in your business. We’ll also discover how the Hospitality Apprenticeship North East (HANE) programme is shaping the future of the industry.
There will be a spotlight on a number of local businesses, as they share their success stories and lessons learned.
Our Place
Learn more about sustainable practices in both the built and natural environments. Hear about different sustainability and conservation initiatives, and how you could implement small changes in your business, to make a big impact.
Bringing together the three key conference themes, there will be a discussion about the upcoming Tall Ships Festival in 2025, where we will explore the economic impact and opportunities for local businesses.
In addition, we’re delighted that we’ll be joined by Vicki Miller, VisitScotland’s Director of Marketing & Digital, and incoming Chief Executive Officer, to talk about her vision for Scottish tourism, and what VisitScotland do to promote the North-east.
Finally, there will be break-out sessions allowing you to delve deeper into particular topics, as well as lots of opportunities to network, learn, and be inspired.