VisitAberdeenshire media releases

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VisitAberdeenshire appoints Stephen Gow to lead Board of Directors

28/04/2025

By Laura Delaney

Mr Gow has 40 years’ experience in hotel management, beginning his career as a management trainee with British Transport Hotels at the now Balmoral Hotel in Edinburgh. He is General Manager ...

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VisitAberdeenshire’s campaign in partnership with Caledonian Sleeper generated £560,000 of visitor spend in the North-east of Scotland

23/04/2025

By Laura Delaney


Measurable visitor spend valued at £563,000 attributable to the ‘Northern Nights’ promotion, following in-depth evaluation
6,313 visitor nights generated as a result of the season extending campaign
Evaluation showed that 86% of survey ...

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Seventh cohort graduate from tourism growth initiative with bold vision for businesses

09/04/2025

By Laura Delaney

Graduates of the Tourism Game Changer business growth programme have completed the latest round of the pioneering sector development initiative.    Since its inception in 2018, more than 60 businesses have benefitted from ...

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Peterson Energy Logistics unveiled as VisitAberdeenshire’s volunteer programme sponsor for the new cruise season

27/03/2025

By Laura Delaney

Peterson Energy Logistics - the international energy logistics and supply chain solutions company - will sponsor the programme for theupcoming season.   The ‘Welcome to Aberdeenshire’ volunteers greet arriving cruise passengers ...

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VisitAberdeenshire launches tourism ‘phrasebook’ to help tell the story of the region

06/03/2025

By Laura Delaney

VisitAberdeenshire has created a phrasebook designed to encourage a common voice when describing reasons to visit the North-east of Scotland. The newly launched phrasebook acts as a recipe, allowing users ...

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VisitAberdeenshire strengthens team with two strategic appointments

30/01/2025

By Laura Delaney

VisitAberdeenshire has appointed two new recruits, strengthening the award-winning organisation as it heads into 2025.   Nikki Walters joins as Partnerships Manager, a new role to source opportunities for funding, sponsorship and ...

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CruiseAberdeenshire launched to boost Aberdeen’s global cruise appeal

03/12/2024

By Laura Delaney

CruiseAberdeenshire, a new partnership between VisitAberdeenshire and Port of Aberdeen, has been launched with the goal of promoting the region to the international cruise market and securing business for future ...

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Aberdeen Convention Bureau introduces James Clerk Maxwell Ambassador of Excellence Award

02/12/2024

By Laura Delaney

Aberdeen Convention Bureau (ACB), an arm of VisitAberdeenshire, has recognised the efforts of the city’s academics to bring 77 conferences and association events worth £52m to the regional economy during 2023 ...

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North-east tourism sector sets course to thrive in 2025

21/11/2024

By Laura Delaney

More than 200 delegates, exhibitors and sponsors attended the day-long event. With themes of "Our Visitors," "Our People and Businesses," and "Our Place," the event explored ways to engage and retain ...

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One week to go - last tickets remain for North-east Tourism Conference

12/11/2024

By Laura Delaney

This much awaited event, organised and hosted by VisitAberdeenshire will bring around 200 tourism professionals in the North-east of Scotland together for a day of networking, learning and looking forward to 2025.  ...

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